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March for Science Miami

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MArch for science - miami

Brand Identity
Social Media
Print

Background:

March for Science Miami is a community of local scientists, teachers, students, workers, parents, and youth mobilizing advocates around the world in support of science-informed public policies.

The design approach was to highlight the imminent sea-level rise affecting Florida and the importance to call upon evidence-based mitigation. Orange to signify energy and urgency, juxtaposed by Cyan representing salt water intrusion. These simultaneous colors also constitute an innate branding of Miami; of its water and it’s state fruit; the orange.

 
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