MArch for science - miami
Brand Identity
Social Media
Print
Background:
March for Science Miami is a community of local scientists, teachers, students, workers, parents, and youth mobilizing advocates around the world in support of science-informed public policies.
The design approach was to highlight the imminent sea-level rise affecting Florida and the importance to call upon evidence-based mitigation. Orange to signify energy and urgency, juxtaposed by Cyan representing salt water intrusion. These simultaneous colors also constitute an innate branding of Miami; of its water and it’s state fruit; the orange.