TRAFFIK

Art Direction
Social & Digital Ads
Print

Background:

As Art Director, I was tasked with developing monthly campaigns for Whittier’s community hospital, PIH. The designed campaigns ran for Instagram, Facebook, and Google highlighting various health services from Gastrointerology to Orthopedic services. Working alongside the copywriter we devised keywords for search engine optimization and collaborated on the messaging for e-mail and social marketing, billboards, and direct mailers.

The animation was designed to capture the sensory experience of an upset stomach, using experimental typography to evoke discomfort and playful motion to communicate the recognizable symptoms. Created for the Gastrointestinal Health Department, the ad balances an intentionally unsettling visual language with engaging movement to bring the message to life.